GROW! 2026

For more than 30 years landscape pros have joined Marty Grunder and The Grow Group for this event focused on helping landscaping companies to grow and succeed. This event is specially designed with you in mind, featuring:

Experienced landscaping industry speakers
A tour of a leading landscaping company's facility
Sessions designed for the members of your leadership team
Networking opportunities to meet fellow professionals and share ideas

We're hard at work finalizing the details for GROW! 2026. In the meantime, here's what GROW! 2025 included so you know what to expect:

Emily Lindley
The Grow Group
Content & Events Manager

Lindsey Perkins
The Grow Group
Admin & Events Coordinator

Vince Torchia
The Grow Group
Vice President

James Cali
McFarlin Stanford
Executive Coach

Jason New
McFarlin Stanford
Executive Coach

Chris Psencik
McFarlin Stanford
Executive Coach

Tommy Cole
McFarlin Stanford
Vice President

Annette McCarthy
RJ Lawn & Landscape
Chief Operating Officer

Ryan McCarthy
RJ Lawn & Landscape
President/CEO

Jennifer Murray
McFarlin Stanford
Executive Coach

Megan Parker
McFarlin Stanford
Executive Coach

Tracy Wallingford
McFarlin Stanford
Executive Coach

Seth Pflum
Grunder Landscaping Co.
President & COO

John Dalton
McFarlin Stanford
Chief Marketing Officer

Jonathan Peterson
Summit Landscape and Design
General Manager

Josiah Peterson
Summit Landscape and Design
Partner

Taylor Langley
Landscape Workshop, LLC
Marketing Director

Jason Cromley
Hidden Creek
Owner/Founder

Michael Bosco
McFarlin Stanford
Executive Coach

Paul Myers
McFarlin Stanford
Marketing

Scott Jamieson
Bartlett Tree Experts
Vice President

Barrett Chow
McFarlin Stanford
Executive Coach

Bob Grover
Pacific Landscape Management
President

Ken Kuntze
Hidden Creek

Matt Seiler
Hidden Creek

Shavon Smith
Hidden Creek

Steve Vucelich
Hidden Creek

Siu Mei Hau Yon
Hidden Creek

Kristi Lease
Hidden Creek

Nick Berger
Hidden Creek
Design Build Sales

Christina Williams
Hidden Creek

Mike Simon
Hidden Creek
Operations

Kyle Brown
Hidden Creek

Ryan Miller
Hidden Creek

Alan Whitt
Grunder Landscaping Co.
Group Leader

Dalton Yates
Grunder Landscaping Co.
General Manager - Loveland

Jimmy Hendricks
Grunder Landscaping Co.
Group Leader

Cris Poggi
Aspire Software
Director, Sales

Mark Bradley
LMN

Steven Allie
McFarlin Stanford
Vice President - Accounting Services

Michael Poluka
STIHL INC.
Senior Manager, Strategic and Commercial Accounts

Jeremy Krueger
STIHL INC.
Director, Business Development

Ben Mason
Weathermatic
VP of Sales

Gage Roberts
Weathermatic
Executive Vice President, Sales

Jordan Smith
BOSS Snowplow
Marketing Manager

Damien Liebold
SiteOne Landscape Supply
Manager, Change Management

Jennifer Walton
Hidden Creek
Director of Administration

Jeff Haussler
Hidden Creek
Designer

Mark Stalzer
Hidden Creek

Lex Mason
Weathermatic
President

Mark Crinklaw
LMN

Zach Crabtree
Vermeer Corporation
Product Specialist

Keegan Van Maanen
Vermeer Corporation
Product Marketing

Ian Hanemann
McFarlin Stanford
Financial Analyst

Logan Quebedeaux
McFarlin Stanford
Senior Accountant

Aspire Software

Bartlett Tree Experts

Boss Snowplow

Coastal Source

Eby

Exmark

Frost Solutions

Gravely

Hunter FXLuminaire

Inova

John Deere

Landscape Management Magazine

Leanscaper

LMN

McFarlin Stanford

NALP

Nufarm

Proven Winners

Rainbow Ecoscience

SIMA

SiteOne Landscape Supply

STIHL

Team Engine

Vermeer

Weathermatic

Tuesday, February 10, 2026
10:00 AM - 1:00 PM	Registration Open 10:00 AM - 1:00 PM
12:30 PM - 1:00 PM	Ballroom Opens for Seating 12:30 PM - 1:00 PM
1:00 PM - 1:40 PM	Opening Keynote 1:00 PM - 1:40 PM
1:40 PM - 1:45 PM	Logistics for the Day 1:40 PM - 1:45 PM
1:45 PM - 2:00 PM	Break 1:45 PM - 2:00 PM
2:00 PM - 2:45 PM	#1 Initiative: How the Complete Landsculpture Team Put Intentionality Around Their Team's Individual Goals and Metrics 2:00 PM - 2:45 PM	Seal the Deal: Proven Tactics for Winning More Landscaping Work 2:00 PM - 2:45 PM			Employment Branding: How to Strengthen Your Talent Message 2:00 PM - 2:45 PM		How to Create More Value in your Business: Top drivers for Increasing your Valuation 2:00 PM - 2:45 PM			Managing Change: How to make meaningful change in your company stick 2:00 PM - 2:45 PM	Beyond the Equipment Purchase: Financing Strategies That Drive Profitable Operations 2:00 PM - 2:45 PM			To Be Announced 2:00 PM - 2:45 PM		To Be Announced 2:00 PM - 2:45 PM			To Be Announced: Sponsor Session 2:00 PM - 2:45 PM
2:45 PM - 3:00 PM	Break 2:45 PM - 3:00 PM
3:00 PM - 3:45 PM	Bite Size Pieces: The Little Things are the Big Things in your Business 3:00 PM - 3:45 PM	How to Build and Update Standard Operating Procedures: Tools and Tips to keeping your SOPs evergreen 3:00 PM - 3:45 PM			Pit Crew Precision: Leading with Speed, Strengths and Strategy 3:00 PM - 3:45 PM		Normalize Your Profit and Loss Statement: How to ensure accruals and depreciation are accurate for your monthly financial presentation 3:00 PM - 3:45 PM			Commercial Maintenance: Managing and Finding More Commercial Accounts 3:00 PM - 3:45 PM	Key Hires: When is it Time to Add a Person? 3:00 PM - 3:45 PM			Having a Prescence: Social Media Strategies for Staying Top of Mind 3:00 PM - 3:45 PM		To Be Announced: Sponsor Session 3:00 PM - 3:45 PM			To Be Announced: Sponsor Session 3:00 PM - 3:45 PM
3:45 PM - 4:00 PM	Break 3:45 PM - 4:00 PM
4:00 PM - 4:03 PM	Sponsor Spotlight: McFarlin Stanford 4:00 PM - 4:03 PM
4:03 PM - 4:13 PM	Year in Review 4:03 PM - 4:13 PM
4:13 PM - 4:16 PM	Sponsor Spotlight: John Deere 4:13 PM - 4:16 PM
4:16 PM - 4:31 PM	What You'll See at Complete Landsculpture 4:16 PM - 4:31 PM
4:31 PM - 4:34 PM	Sponsor Spotlight 4:31 PM - 4:34 PM
4:34 PM - 4:39 PM	Evening and Next Day Logistics 4:34 PM - 4:39 PM
4:39 PM - 4:42 PM	Sponsor Spotlight: STIHL 4:39 PM - 4:42 PM
4:45 PM - 5:45 PM	Cocktail Reception 4:45 PM - 5:45 PM
Wednesday, February 11, 2026
6:30 AM - 7:45 AM	Breakfast Available 6:30 AM - 7:45 AM
7:00 AM - 7:10 AM	Blue Group - Load Buses 7:00 AM - 7:10 AM
7:10 AM - 7:35 AM	Blue Group - Travel to Complete Landsculpture 7:10 AM - 7:35 AM
7:45 AM - 8:00 AM	Green Group - Break 7:45 AM - 8:00 AM
7:45 AM - 11:14 AM	Blue Group - Tour Complete Landsculpture 7:45 AM - 11:14 AM
8:00 AM - 8:45 AM	1:1 Conversations that Drive Connection and Performance 8:00 AM - 8:45 AM		Are you the problem? Checking yourself as a leader of a growing company 8:00 AM - 8:45 AM			Interviewing Skills: Best practices for successful interviews 8:00 AM - 8:45 AM			Sales Execution Playbook: Tactical: How to execute sales initiatives to grow 8:00 AM - 8:45 AM			Cash Flow: How to read and use a cash flow statement in your business 8:00 AM - 8:45 AM			Session to Be Announced: Sponsor Session 8:00 AM - 8:45 AM			Session to Be Announced: Sponsor Session 8:00 AM - 8:45 AM
8:45 AM - 9:00 AM	Break 8:45 AM - 9:00 AM
9:00 AM - 10:00 AM	Keynote 9:00 AM - 10:00 AM
10:00 AM - 10:15 AM	Break 10:00 AM - 10:15 AM
10:15 AM - 11:00 AM	Panel 10:15 AM - 11:00 AM
11:00 AM - 11:45 AM	Lunch 11:00 AM - 11:45 AM
11:25 AM - 11:45 AM	Blue Group - Travel Back to the Hyatt 11:25 AM - 11:45 AM
11:45 AM - 11:55 AM	Green Group - Load Buses 11:45 AM - 11:55 AM
11:45 AM - 1:05 PM	Lunch Available 11:45 AM - 1:05 PM
11:55 AM - 12:20 PM	Green Group - Travel to Complete Landsculpture 11:55 AM - 12:20 PM
12:35 PM - 4:04 PM	Green Group - Tour Complete Landsculpture 12:35 PM - 4:04 PM
1:05 PM - 1:20 PM	Blue Group - Break 1:05 PM - 1:20 PM
1:20 PM - 2:05 PM	Are you the problem? Checking yourself as a leader of a growing company 1:20 PM - 2:05 PM		Interviewing Skills: Best practices for successful interviews 1:20 PM - 2:05 PM			Sales Execution Playbook: Tactical: How to execute sales initiatives to grow 1:20 PM - 2:05 PM			Cash Flow: How to read and use a cash flow statement in your business 1:20 PM - 2:05 PM			1:1 Conversations that Drive Connection and Performance 1:20 PM - 2:05 PM			Session to Be Announced: Sponsor Session 1:20 PM - 2:05 PM			Session to Be Announced: Sponsor Session 1:20 PM - 2:05 PM
2:05 PM - 2:20 PM	Blue Group - Break 2:05 PM - 2:20 PM
2:20 PM - 3:20 PM	Blue Group - Complete Landsculpture Sessions 2:20 PM - 3:20 PM
3:20 PM - 4:05 PM	Blue Group - Panel Session 3:20 PM - 4:05 PM
4:05 PM - 4:35 PM	Blue Group - Break 4:05 PM - 4:35 PM
4:10 PM - 4:35 PM	Green Group - Travel Back to the Hyatt 4:10 PM - 4:35 PM
4:50 PM - 5:05 PM	Welcome Back 4:50 PM - 5:05 PM
5:05 PM - 5:10 PM	Mary Ellen Graham Award 5:05 PM - 5:10 PM
5:10 PM - 5:13 PM	Sponsor Spotlight 5:10 PM - 5:13 PM
5:13 PM - 5:18 PM	It's a Surprise! 5:13 PM - 5:18 PM
5:18 PM - 5:33 PM	Where We're Headed: GROW! 2027 5:18 PM - 5:33 PM
5:33 PM - 5:36 PM	Sponsor Spotlight: Aspire 5:33 PM - 5:36 PM
5:35 PM - 6:30 PM	Cocktail Reception 5:35 PM - 6:30 PM
7:00 PM - 7:20 PM	Load buses for VIP Dinner 7:00 PM - 7:20 PM
7:00 PM - 8:30 PM	Dine-Arounds 7:00 PM - 8:30 PM
7:30 PM - 9:30 PM	The VIP Event at Complete Landsculpture Coowner Chris Strempek's Home 7:30 PM - 9:30 PM
Thursday, February 12, 2026
6:45 AM - 7:55 AM	Breakfast 6:45 AM - 7:55 AM
7:55 AM - 7:58 AM	Sponsor Spotlight: Vermeer 7:55 AM - 7:58 AM
7:58 AM - 8:28 AM	Complete Landsculpture Tour Review 7:58 AM - 8:28 AM
8:28 AM - 8:31 AM	Sponsor Spotlight: Greenius 8:28 AM - 8:31 AM
8:30 AM - 8:40 AM	Break 8:30 AM - 8:40 AM
8:40 AM - 9:25 AM	To Be Announced: Sponsor Session 8:40 AM - 9:25 AM	To Be Announced 8:40 AM - 9:25 AM			To Be Announced 8:40 AM - 9:25 AM		To Be Announced 8:40 AM - 9:25 AM			Q&A with the Complete Landsculpture Team 8:40 AM - 9:25 AM	Efficiency in Spring Clean Ups: Train Your Crews to Capture All the Details Without Going Over Hours 8:40 AM - 9:25 AM			Creative Plant Ideas and Where to Find Them 8:40 AM - 9:25 AM		Liquidity and Funding: How to ensure you are always in a positive cash position 8:40 AM - 9:25 AM			To Be Announced: Legislative Highlights 8:40 AM - 9:25 AM
9:10 AM - 10:25 AM	Break 9:10 AM - 10:25 AM
9:25 AM - 10:10 AM	There, Their, and They Are: Tips for Writing Professional Communications 9:25 AM - 10:10 AM			To Be Announced: Building a Leadership Team 9:25 AM - 10:10 AM				To Be Announced: Sales Session 9:25 AM - 10:10 AM					To Be Announced: Sponsor Session 9:25 AM - 10:10 AM				To Be Announced: Operations Session 9:25 AM - 10:10 AM
10:10 AM - 10:25 AM	Break 10:10 AM - 10:25 AM
10:25 AM - 10:45 AM	Sponsor Raffles 10:25 AM - 10:45 AM
10:45 AM - 11:30 AM	Keynote 10:45 AM - 11:30 AM
11:30 AM - 12:00 PM	Closing Remarks 11:30 AM - 12:00 PM

What to Expect: The GROW! Annual Conference