Name
Mastering Storytelling: 3 Lessons in Brand Storytelling from a Vermeer Marketing Lead
Date & Time
Tuesday, February 10, 2026, 2:00 PM - 2:45 PM
Keegan Van Maanen
Description

In a crowded marketplace where most landscape businesses look and sound the same, standing out isn’t about bigger budgets — it’s about better storytelling. This presentation breaks down three simple but powerful brand principles used by major companies to create authentic connections with customers. Attendees will learn how to identify their unique "magic", define their brand qualities, center the customer in their marketing, and use a storytelling framework to improve their marketing efforts.

Location Name
Reunion A
Full Address
Dallas, TX
United States