Strong employer branding attracts better applicants, and authentic stories work better than polished marketing campaigns. This session walks you through a five-minute brand audit to check whether your job postings match reality, your onboarding delivers on promises, and your leaders actually model your stated values. You'll learn how to capture real employee stories that build credibility, gather culture soundbites that define what it's actually like to work at your company, and use these authentic messages to strengthen your reputation as an employer worth working for.