Seventy percent of change initiatives fail, usually because there's no clear case for change, no vision, inadequate skills or resources, missing incentives, or no real action plan. This session from Grow Group and McFarlin Stanford executive coach Kevin Keim introduces the CAP Model that addresses each of these failure points and moves you into the successful thirty percent. You'll see how to apply this framework to real scenarios like CRM rollouts, learning how over-communication, accountability, celebrating early wins, and continuous feedback make change stick instead of fading away after the initial announcement.