As landscape companies grow, execution starts to crack — not because leaders made bad decisions, but because adoption, alignment, and reinforcement quietly fall behind scale. In this session, Mark Sedgley explores a pattern he’s seen across hundreds of growing contractors: powerful systems underutilized, teams drifting into workarounds, and leaders blaming tools when the real issue is execution design. This session reframes growth challenges through the lens of adoption debt — the hidden gap between what a system is capable of and how teams actually use it. This talk is not about switching software. It’s about how the best operators engineer adoption, consistency, and execution as they scale — regardless of the platforms they run.

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