GROW! 2025 Agenda: GROW! 2025

This is what we have planned for GROW! 2025!

Note that the schedule for Tuesday, February 25 shows concurrent sessions. Attendees will be split into groups, with half of attendees going to the morning tour of Hidden Creek Landscaping and the other half attending sessions at the hotel. The groups will switch after lunch.

Once registered, you'll be assigned to a group and your schedule in the app will show the sessions specific to your group.

Click on the session title to read the description and see details.

Monday, February 24, 2025
10:00 AM - 1:00 PM	Registration Open
12:30 PM - 1:00 PM	Robinson Ballroom Opens for Seating
1:00 PM - 1:40 PM	Opening Keynote
1:40 PM - 1:45 PM	Logistics for the Day
1:45 PM - 2:00 PM	Break
2:00 PM - 2:45 PM	Presented by Aspire: Great - You've Won the Work; Now What?	Stop the Madness! Managing Up for Success		Presented by SiteOne: Managing Via Personality Styles		From Leads to Landscapes: Effective Marketing Strategies for Commercial Maintenance Growth	Phantom Stock: What to know before you Ghost your team		Cultivating Connections: The Networking and Business Development Basics That Lead to Landscaping Sales		Daily Leadership: The Tactical Steps Leaders Can Take to be More Effective		Crew Leadership in 2025: 10 Must Have operational skills for construction and maintenance
2:45 PM - 3:00 PM	Break
3:00 PM - 3:45 PM	Everyday I’m Hustlin: How to be proactive on relationship building and sales	Cultivating a Culture: Building a Thriving Landscaping Team		How do your Metrics Compare? Benchmark against our ACE Peer Groups		Presented by LMN: Building a Lean Landscape Company: Systems, Efficiency & Profitability	Strategies for Visuals, Copywriting, and Targeting Social Media Ads		Selling the Vision: How Grunder Landscaping Co. Gets Their Team Bought in On Growth		Presented by STIHL: Battery Technology For the Professional		Case Study: What you can learn from an award-winning facility
3:45 PM - 4:00 PM	Break
4:00 PM - 4:03 PM	Sponsor Spotlight: McFarlin Stanford
4:03 PM - 4:13 PM	Year in Review
4:13 PM - 4:28 PM	What You'll See at Hidden Creek Landscaping
4:28 PM - 4:31 PM	Sponsor Spotlight: SiteOne
4:31 PM - 4:36 PM	Evening and Next Day Logistics
4:36 PM - 4:39 PM	Sponsor Spotlight: STIHL
4:40 PM - 5:40 PM	Cocktail Reception
Tuesday, February 25, 2025
6:30 AM - 7:45 AM	Breakfast
7:00 AM - 7:15 AM	Blue Groups Loads Buses for Tour of Hidden Creek
7:45 AM - 8:00 AM	Break
7:45 AM - 11:15 AM	Tour of Hidden Creek Landscaping
8:00 AM - 8:45 AM	Mastering Client Communication: Easy Strategies to Stand Out and Delight Your Clients	Time and Money Saving Tips from Grunder Landscaping Co.'s Operations		Presented by Weathermatic: Differentiating Your Landscape Business in a Crowded Field		10 Hour Work Week: Build a Business, Not A Job	Building a Culture of Caring through Safety Leadership		Effective Onboarding for New Team Members		360 Leadership Review		The Top Characteristics of a Well Run Company
8:45 AM - 9:00 AM	Break
9:00 AM - 10:00 AM	Everyone's A Salesperson: How Each Team Member Can Use Their Strengths to Get More Sales
10:00 AM - 10:30 AM	Work Break
10:30 AM - 11:00 AM	Learning from Your Peers: Real Talk from Landscape Pros Like You
11:00 AM - 11:55 AM	Lunch
11:45 AM - 12:15 PM	Break
11:55 AM - 12:05 PM	Green Groups Loads Buses for Tour of Hidden Creek
12:15 PM - 1:05 PM	Lunch
12:35 PM - 4:04 PM	Tour of Hidden Creek Landscaping
1:05 PM - 1:20 PM	Break
1:20 PM - 2:05 PM	10 Hour Work Week: Build a Business, Not A Job	Effective Onboarding for New Team Members		360 Leadership Review		Building a Culture of Caring through Safety Leadership	Mastering Client Communication: Easy Strategies to Stand Out and Delight Your Clients		The Top Characteristics of a Well Run Company		Time and Money Saving Tips from Grunder Landscaping Co.'s Operations		Presented by Weathermatic: Differentiating Your Landscape Business in a Crowded Field
2:05 PM - 2:20 PM	Break
2:20 PM - 3:20 PM	Everyone's A Salesperson: How Each Team Member Can Use Their Strengths to Get More Sales
3:20 PM - 4:05 PM	Learning from Your Peers: Real Talk from Landscape Pros Like You
4:05 PM - 4:45 PM	Work Break
4:30 PM - 4:45 PM	Make Your Way Back to the Robinson Ballroom for Evening Sessions
4:45 PM - 5:05 PM	Start, Stop, Keep
5:05 PM - 5:15 PM	Mary Ellen Graham Award
5:15 PM - 5:18 PM	Sponsor Spotlight: Weathermatic
5:18 PM - 5:23 PM	GROW 2025 Minigames
5:23 PM - 5:40 PM	Where We're Headed: GROW! 2026
5:40 PM - 5:43 PM	Sponsor Spotlight: Aspire
5:43 PM - 6:40 PM	Cocktail Reception
6:40 PM - 6:50 PM	Buses Load for the VIP Dinner
7:00 PM - 9:00 PM	VIP Event
Wednesday, February 26, 2025
7:00 AM - 7:45 AM	Breakfast
7:45 AM - 7:50 AM	Welcome Back
7:50 AM - 7:53 AM	Sponsor Spotlight: Vermeer
7:53 AM - 7:56 AM	Sponsor Spotlight: LMN
7:56 AM - 8:10 AM	Break
8:10 AM - 8:55 AM	Finding the Funny in Winning: How to lead with Confidence and a Swagger	Presented by John Deere: Use Financing to Grow Your Business		Q&A with the Hidden Creek Landscaping Team		Snow Management: Setting Expectations and Communicating with Clients Before and During Snow Events	Exit Strategies: What Owners Who've Sold Learned in the Process		Presented by Vermeer: Safety Through the Vermeer Lens		Effective Goal Setting for Success		Marketing Agency Red Flags: How to avoid costly mistakes
8:55 AM - 9:10 AM	Break
9:10 AM - 9:55 AM	Presented by Greenius: Onboard Like a Pro: How Hidden Creek Perfected the 90-Day Journey		Closing the Big Fish: How Hidden Creek Landscaping Finds and Sells to Clients with Big Budgets		Quality Matters: Creating Quality Standards You Can Train Your Team To			Session 8		Fractional CFO: What to Look for and How to Spot Red Flags		A Better Way To Bare Pavement: Implementing Liquid Deicing and Other Technology in your Commercial Snow and Ice Business
9:55 AM - 10:05 AM	Break
10:05 AM - 10:15 AM	Sponsor Raffles
10:15 AM - 11:00 AM	Working Better Across Generations: Gen X, Millennials, and Gen Z
11:00 AM - 11:15 AM	Closing Remarks