Chris Psencik is a Grow Group executive coach, where he draws on his more than 20 years’ experience in driving business development and closing sales for green-industry companies. He also leads McFarlin Stanford’s work with landscaping companies specializing in design-build and construction, with an emphasis on sales execution. Working closely with owners and their teams, he is uniquely skilled at helping landscaping companies to define and refine their sales strategies and processes to meet—and exceed—their goals. Chris has a BS in horticulture and landscape design from Texas A&M University and is based in Dallas, Texas.