Understanding what makes your business valuable matters whether you're selling next year or in ten years, because businesses are always moving forward or backward. This session covers the value drivers that buyers actually care about, from revenue stickiness and strong sales processes to clean financials and software proficiency. You'll walk through real scenarios using exercises like "If I Had a Million Dollars" to think strategically about which improvements will have the biggest impact on your company's attractiveness and long-term value.